Paulo Goyatá, the visionary behind Image Premium Detailing, began his journey in automotive detailing over two decades ago in Boston, where he quickly rose to prominence as one of the Top 10 professionals in the industry across the United States. His expertise in handling luxury and exotic vehicles with meticulous care earned him the nickname “The Detail Doctor”, a testament to his unparalleled skill and dedication.

After mastering his craft and establishing a reputation in Boston, Paulo brought his vision and talent to Miami in 2001, founding Image Premium Detailing. His mission was clear: to set a new standard in automotive detailing by combining precision, innovation, and an unwavering commitment to quality. Over the years, Paulo has worked on some of the most prestigious vehicles, earning the trust of high-profile clients and automotive enthusiasts worldwide.

What truly sets Paulo apart is his relentless pursuit of perfection. For him, detailing is more than just a profession—it’s an art form. Each car is treated as a masterpiece, reflecting Paulo’s philosophy that every detail, no matter how small, contributes to the bigger picture.

Today, Paulo continues to lead Image Premium Detailing with the same passion and drive that fueled its inception. His dedication to excellence and his ability to inspire his team have solidified the company’s position as a benchmark in the industry. Whether restoring a vintage classic or protecting a modern supercar, Paulo’s hands-on approach and decades of expertise ensure an unmatched level of care and craftsmanship.