THE “DETAIL DOCTOR”
Paulo Goyatá is the founder and creative genius behind IMAGE. As an auto detailing specialist, Paulo incorporates only the best quality products such as Ceramic Pro, innovative techniques and reliable service solutions to exceed his customers expectations from Miami and all over the world. With an impressive 20 years experience in the auto detailing industry, Paulo has earned his esteemed reputation as an expert in auto enhancement and detailing.
Having started his career in 1999 in Boston Massachusetts, Paulo has had the pleasure and the privilege of working with top celebrities, professional athletes, and some of the biggest names in the automotive and boating industry including Tom Brady, Felipe Massa, Rodrigo Faro, Arian Fernandez, Bruno & Marrone, Mijares, Gusttavo Lima, Lamborghini Miami, Prestige Imports Miami, Naples Motorsports, Champions Porsche, Midnight Express, and many others.
Paulo started from humble beginnings paying homage to his Brazilian roots. He decided to move to the USA in pursuit of the American dream. It was in 1999 that Paulo was introduced to the realm of auto detailing while working at a local Boston gas station. Paulo became so exceptional at his craft that customers returned just so he could work on their vehicles. Shortly after detailing cars at the local gas station, Paulo was given the opportunity to move into a dealership and was placed in charge of the dealerships entire fleet of cars.
In 2001, Paulo received his first exotic car for detailing, a Lamborghini Diablo by Todd Rosenthal, CEO of Naples Motorsports. The experience was what catapulted Paulo to begin specializing in luxury vehicles. Paulo’s accelerated growth in the auto industry led him back to Brazil to open his very own detailing shop. He would never have imagined his talent, skill and dedication would lead to owning a beautiful two-story detailing shop located in Goiânia. Paulo and his professional team would go on to manage the vehicle requirements of popular celebrities in Brazil and others from all over the world.
Gaining worldwide recognition in auto detailing, another opportunity opened for Paulo to move back to the states. He was introduced to Brett David, CEO of Lamborghini Miami and Prestige Imports Miami and was offered their entire fleet of exotic vehicles to be placed under his professional care. Paulo made the decision to open his second shop in Miami, Florida in 2016. Today, Image Auto Detailing is an Official Ceramic Pro® partner, working with the best products and services. After hard work, determination and incredible talent, Paulo has earned the title of the “Detail Doctor” an auto detailing specialist in Miami with global recognition.
His modesty and love for people have contributed to his successes. Having created valuable and lasting professional client relationships, Paulo continues to take pride in even the smallest auto details without outsourcing a single service.